Tired of all those Instagram hashtag trends and want to use an Instagram hashtag that works the best for you? This guide is the ultimate way to understand how hashtags work and stay updated with the current Instagram hashtag trends!
Always use the most popular Instagram hashtag under your photo or even no hashtags at all? Instagram hashtags can make a massive difference in the engagement you get on your posts, and after all, you want to grow your Instagram.
Instagram hashtag trends have been around for a while and keep changing now and then. But, unfortunately, the trends come and go, and you can’t decide what is best for you.
This guide will teach you to understand the know-how and the optimization options when using hashtags.
The know-how for Instagram hashtags
Instagram hashtags are popular, but you need to understand what hashtags are to use them correctly. Here are the most important parts of Instagram hashtags for you to learn!
#What are Instagram hashtags, and why Instagram hashtags are so important
An Instagram Hashtag mixes letters, numbers, and emojis, starting with a # character. When using an Instagram hashtag under a post, the post gets categorized under the used hashtag (e.g., #dog under a dog photo). You can even search on Instagram for different hashtags using the search bar, looking at content created by other Instagram users under the same hashtag.
Everyone uses Instagram hashtags to categorize their posts. But when you properly use hashtags, you can use them as a way of targeting new audiences you usually wouldn’t be able to reach. In the end, you’ll use an Instagram hashtag to gain new followers.
#How to use Instagram Hashtags
The size of Instagram hashtags keeps increasing because users use the hashtags every day. When using hashtags, it is essential to look at the size of the hashtags and find the right one for your page. You can use up to 30 hashtags on photos and up to 10 hashtags on your story. It is even an option to make a personalized hashtag for your brand.
#How to find the best Instagram hashtags for you
Finding the right Instagram hashtag isn’t the easiest thing to do. Looking for the most popular Instagram hashtags may be an option for you, but you want to focus on the different sizes in the long run. After all, you want to gain more engagement through hashtags. To do this, look at your competition. Your competition may use hashtags that you want to use to get the same engagement they have.
#The use of trending Instagram hashtags
Finding trending Instagram hashtags and competing for the top spot of the hashtags is challenging. By using Instagram hashtags that are trending, you’ll be able to reach new audiences you previously weren’t able to get. However, it becomes much harder to reach new audiences using only trending Instagram hashtags because many Instagram users will already use this hashtag. Therefore, you want to use different hashtag sizes where it’s easier to reach new audiences on a lower scale.
How to optimize your Instagram hashtags
Just using a trending Instagram hashtag isn’t the way to go when you’re trying to reach new audiences. We can go even further in-depth about using hashtags. Here are the eight best ways to optimize your Instagram hashtags.
#1: Using Instagram hashtag analytics
Using Instagram hashtags, you can see how much engagement your hashtag has gotten on your post. This way, you can see the Instagram hashtag’s popularity and decide if you’re using it more often or not! Make sure you are using a business account to be able to use Instagram hashtag analytics.
#2: Using a branded hashtag
A branded Instagram hashtag is, as it says, a hashtag for your brand. By using such an Instagram hashtag, you’ll be able to highlight branded content or even use it for Instagram hashtags campaigns. You should also make sure your followers are following your branded Instagram hashtag. This way, they’ll be able to look at your branded posts if they want to!
#3: Hiding your hashtag
When posting on Instagram, you want your content to stand out, but it will look untidy and unprofessional if you’re using 30 hashtags. Because of this, you need to post your trending Instagram hashtags as the first comment in the comment section. When doing so, you make sure you still get the engagement you wanted but without it looking untidy.
#4: Using hashtags on your content
You will like Instagram hashtags because it makes sure you get more engagement, but what if you use those hashtags on other pieces of content. For example, you can use hashtags on your story’s and even hide them! Story’s have seen an increase in popularity, and most Instagram users view them more often.
#5: Getting your Instagram hashtag in the top posts
Ever searched for a hashtag and noticed the top Instagram hashtag tab? The top Instagram hashtag tab is the place to be when using a hashtag! But to get your post featured on the top Instagram hashtag page, you need to get two things right. First, you need to get a lot of engagement. Second, you need to get this engagement immediately when you’re posting your post to Instagram. These two factors make sure you appear in the top hashtag.
#6: Promotions using a branded hashtag
When you’re doing a campaign and want to involve your followers by posting their content, it is very much a must to use a user-generated hashtag (USH). By using a USH, you make sure your brand gets free engagement through other Instagram users.
#7: Banned hashtags
There are many banned Instagram hashtags, like #elevator or #humpday, even some that are not inappropriate. So make sure you’re only using Instagram hashtags that aren’t banned. You’ll not get any engagement when using the banned Instagram hashtags.
The nine most popular Instagram Hashtags
In this paragraph, we’ll look at the most popular Instagram hashtags. Every popular Instagram hashtag is the biggest in their niche for the biggest audiences.
#1: #love
#2: #instagood
#3: #photooftheday
#4: #fashion
#5: #beautiful
#6: #happy
#7: #cute
#8: #tbt
#9: #likef4like
The ultimate Instagram hashtag guide gave a lot of insightful information about hashtags and the why and how to use them. After all, it is essential to look at the best hashtags for your brand to grow and reach new audiences. This guide will give you the boost you need to succeed on Instagram!
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